Launching a new website is exciting—but showing an unfinished site to visitors can hurt your brand’s credibility. This is where a Coming Soon page in WordPress becomes essential. Whether you’re building a startup website, redesigning an existing blog, or working on a client project, a Coming Soon page helps you make a strong first impression even before launch.

A Coming Soon page acts as a placeholder that informs visitors your website is under construction while still collecting leads, building anticipation, and maintaining SEO value. In this detailed guide, you’ll learn how to create a Coming Soon page in WordPress step by step, using both plugins and manual methods, along with best practices for design, SEO, and conversions.

What Is a Coming Soon Page in WordPress?

A Coming Soon page is a temporary landing page displayed to visitors while your WordPress website is still being developed. Instead of showing broken layouts or incomplete content, users see a clean, branded message such as:

• “We’re launching soon”
• “Something amazing is coming”
• “Our website is under construction”

Unlike a maintenance mode page, a Coming Soon page is usually shown before the site officially launches and can still be indexed by search engines if configured correctly.

Why You Should Use a Coming Soon Page

Creating a Coming Soon page in WordPress is more than just hiding unfinished work. Here’s why it’s important:

Protects Your Brand Image

Visitors won’t see half-built pages, broken links, or placeholder content.

Builds Anticipation

A well-designed Coming Soon page creates curiosity and excitement.

Collects Leads Early

You can collect email addresses before your site goes live.

Improves SEO

Search engines can start indexing your domain early, giving you a head start.

Controls Access

Only logged-in admins can view the full website while visitors see the Coming Soon page.

When Should You Use a Coming Soon Page?

You should create a Coming Soon page in WordPress if:

• You are launching a new website
• You are redesigning an existing site
• You are working on a client project
• You want to pre-launch marketing
• You are migrating or rebuilding your website

Method 1: Create a Coming Soon Page Using a Plugin (Recommended)

Using a plugin is the easiest and most beginner-friendly way to create a Coming Soon page in WordPress.

Best Coming Soon Plugins for WordPress

Some popular options include:

• SeedProd
• Elementor (with display conditions)
• WP Maintenance Mode
• Coming Soon Page & Maintenance Mode by SeedProd
• Under Construction by WebFactory

For this guide, we’ll use SeedProd, one of the most trusted Coming Soon plugins.

Step 1: Install the Plugin

1. Go to WordPress Dashboard
2. Navigate to Plugins → Add New
3. Search for SeedProd
4. Click Install Now
5. Activate the plugin

Step 2: Enable Coming Soon Mode

1. Go to SeedProd → Pages
2. Toggle Coming Soon Mode to Active
3. Click Edit Page

Step 3: Design Your Coming Soon Page

SeedProd provides a drag-and-drop builder. You can add:

• Headline text
• Countdown timer
• Email opt-in form
• Social media icons
• Logo
• Background images or colors

You don’t need any coding skills. Everything is customizable visually.

Step 4: Configure Access Settings

• Logged-in admins can view the full site
• Visitors see the Coming Soon page
• You can allow specific URLs to bypass Coming Soon mode

Step 5: Save and Publish

Click Save → Publish, and your Coming Soon page is live.

Method 2: Create a Coming Soon Page Using Elementor

If you already use Elementor, you can create a Coming Soon page without installing another plugin.

Steps

1. Create a new page: Pages → Add New
2. Name it “Coming Soon”
3. Edit with Elementor
4. Design your layout (headline, timer, form, CTA)
5. Publish the page

Set Display Conditions

• Go to Elementor → Tools → Maintenance Mode
• Enable Coming Soon Mode
• Select your Coming Soon page
• Save changes

This method is ideal for designers who want complete creative freedom.

Method 3: Create a Coming Soon Page Without a Plugin (Advanced)

If you prefer a lightweight approach, you can manually create a Coming Soon page using code.

Basic Steps

1. Create a custom page template
2. Add HTML/CSS for design
3. Use wp_die() or conditional logic
4. Exclude admins from viewing the page

This method is best suited for developers and is not recommended for beginners.

Essential Elements of a High-Converting Coming Soon Page

To make your Coming Soon page effective, include the following elements:

Clear Headline

Tell users exactly what’s coming.

Short Description

Explain what your website or product is about.

Countdown Timer

Creates urgency and anticipation.

Email Subscription Form

Collect leads for launch notifications.

Social Media Links

Let users follow your brand.

Branding

Use your logo, brand colors, and typography.

SEO Best Practices for a Coming Soon Page in WordPress

Many people make the mistake of blocking search engines completely. That’s not ideal.

SEO Tips

• Allow search engines to index the Coming Soon page
• Use a proper meta title and description
• Add a short keyword-optimized description
• Avoid “noindex” unless necessary
• Add your domain to Google Search Console

A well-optimized Coming Soon page can start ranking even before launch.

Common Mistakes to Avoid

• Showing default WordPress themes
• Blocking Google entirely
• No email collection
• Poor mobile design
• Overloading with animations
• Forgetting to disable Coming Soon mode after launch

How to Disable Coming Soon Page After Launch

Once your site is ready:

1. Go to your Coming Soon plugin settings
2. Disable Coming Soon mode
3. Clear cache
4. Test your website in incognito mode

Your full site will now be visible to everyone.

Final Thoughts

Creating a Coming Soon page in WordPress is one of the smartest steps you can take before launching your website. It protects your brand, builds anticipation, supports SEO, and helps you grow an audience even before your site goes live.

Whether you’re a beginner or an advanced WordPress developer, there’s a method that fits your workflow. Plugins like SeedProd and Elementor make it incredibly easy, while manual methods give full control to developers.

If you’re serious about launching a professional WordPress website, a Coming Soon page is not optional—it’s essential.

Ready to launch your website the right way? Create a Coming Soon Page in WordPress today and start building anticipation, collecting leads, and improving SEO before your official launch.